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Marketing for Entrepreneurs


Adult Enrichment / Business, Finance & Retirement -
Summer 2026

This course introduces entrepreneurs to practical, results-driven marketing strategies designed for small businesses and startups. Participants will learn how to identify target customers, craft a compelling value proposition, and choose effective promotional channels on a limited budget. Key topics include social media marketing, branding, customer segmentation, and basic pricing strategies. Emphasis is placed on real-world application, helping participants develop a simple, actionable marketing plan for their own business idea. Whether launching a new venture or growing an existing one, this course equips learners with the tools to attract customers, build awareness, and drive sustainable business growth.

 June 2026 
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 July 2026 
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Instructor

Kenneth LHO Johnson


I bring extensive academic and real-world experience in entrepreneurship, marketing, and business strategy. As an Associate Professor of Business Administration, I teach courses in marketing, entrepreneurship, consumer behavior, and integrated marketing communications. I have developed curriculum that helps people generate business ideas, evaluate feasibility, and create practical marketing plans.

I am passionate about teaching these subjects because they give people the tools and confidence to turn ideas into real opportunities. I enjoy making complex concepts simple, practical, and approachable, especially for those who may not see themselves as business people.

I also have broad teaching experience across many settings, including two-year and four-year colleges, both private and public, as well as teaching in China and South Korea. In addition, I have teaching and leadership experience as a Second Lieutenant in the Civil Air Patrol.

BSFN16

  Kenneth LHO Johnson


Brookside Education Center : 265
Thursday, Jun 11
6:00 - 7:30 PM

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$ 35.00
per person
BSFN19

  Kenneth LHO Johnson


Brookside Education Center : 265
Thursday, Jun 18
6:00 - 7:30 PM

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$ 35.00
per person
BSFN20

  Kenneth LHO Johnson


Online Course
Wednesday, Jul 1
6:00 - 7:30 PM

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$ 35.00
per person